Australia Q1 2024 Snapshot: Top 5 Android Fashion Games

In the first quarter of 2024, the Australian Android market saw varied performances among the top five fashion gaming apps. Here’s a look at how each app fared, with insights from Sensor Tower.

Project Makeover showed a revenue trend with slight fluctuations, starting at around $22K in the first week of January and dipping to $19K by the end of March. Downloads for the game began at 2.7K and followed a downward trend, closing the quarter at just over 1K. Weekly active users reflected a similar pattern, starting at approximately 15K and reducing to 12K by the quarter's end.

Covet Fashion: Dress Up Game experienced a mixed revenue trend with peaks and troughs, kicking off the quarter at $3K and reaching a high of $4.7K in mid-February before settling at $3.5K in the last week of March. Downloads were minimal, with notable gaps in activity, while active users gradually decreased from 832 to 670 throughout the quarter.

RuPaul's Drag Race Superstar maintained a steady revenue stream, starting at $3K in January and ending with $2.3K in March, despite some fluctuations. Downloads were negligible for the first few weeks but saw a slight increase to 148 in mid-March, followed by a dip to 94 at the end of the quarter. Weekly active users showed an uptick from 114 to 261.

SuitU: Fashion Avatar Dress Up saw a notable increase in revenue from $1.6K to a peak of $3.2K in mid-February before ending at $2.6K. Downloads showed a peak of 312 in late January, followed by a general decline. Active users exhibited growth, starting at approximately 3K and reaching 3.4K by the end of March.

Project Match: ASMR Salon, the newest entrant, had a revenue that peaked at $2.4K in late February, with a slight drop to $1.6K by quarter's end. Downloads began strong at 2K but saw a steep decline to 283. Weekly active users mirrored this trend, starting at 1.3K and dwindling to 725.

For more detailed insights and data on these apps and others within the fashion gaming category, Sensor Tower offers comprehensive analytics and reporting.